After a few months and several dozen shirts sold, Seun abruptly quit his IT job expecting to be the next Ralph Lauren overnight....This did not happen.
With zero background in fashion & no real plan other than Duke's insistence that every new t-shirt feature his face prominently, we can't really define what gained us such a strong following early on but one customer tried to explain it as, "kinda preppy & high-end but still casual, fun, simple, well thought out & unexplainably refreshing...it all just works...I really think its the dog, yeah Duke as your mascot makes the line just awesome".
Duke & Winston launched 2009, in Philadelphia by Seun Olubodun and his English Bulldog, The Duke.
With no plan, experience or money, we designed our first t-shirt (see design here) in two colors which we sold & gave out to friends & folks at street fairs & festivals around the city.
Our goal is to become the go "casual prep" brand for city living gentlemen, ladies, kids & pets everywhere with our growing product line of clean & refined tees, hats, ties & other accessories.
Its been an amazing (and character building) journey & we are most glad to have developed a following consisting of the most fun, pet loving, tasteful customer base any business could ask for and we are excited for the future as we expand and become the positive family friendly brand we never set out to be.